Hope or Fear — Where Should Climate Messaging Focus?

Are you afraid? Boise, Idaho. (Image: Quarrie Photography. License)

Which emotion more effectively drives people to action: fear or hope? This is a complex but vital question we must ask ourselves in the effort to prevent runaway global climate breakdown. Until recently, our climate messaging has erred too far on the side of hope. But now several key players — Greta Thunberg’s school climate strikers, Extinction Rebellion, and the IPCC itself — are starting to…

Writer, analyst. Previously involved in finance, economics, geopolitics. Tech & Education entrepreneur. 13 years in China

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

How to reduce the environmental impact of your Event

A beacon of light in the smog: Mexico City

Heatwaves, drought … time to start thinking big and bold

The Futures Manifesto: beyond the panic

Finding the Engines of Climate Change

Role of NGOs in Combating the Perils of Garbage

Reducing Food Waste: Jordan Lane of the City of San Luis Obispo (CA) On How They Are Helping To…

𝐳𝐞𝐫𝐨 𝐂𝐎2 𝐥𝐢𝐦𝐞 with QualiCal NANO reactor

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Paul Harding

Paul Harding

Writer, analyst. Previously involved in finance, economics, geopolitics. Tech & Education entrepreneur. 13 years in China

More from Medium

Why improve when we can just appeal to futility?

Nothing Changes Until the Story Changes

The economics of Brain Chemicals

Reversing our democratic decline